Our Story
Over the past five years, in the business of providing market surveys, Prime Global Insights has been a pioneer in the market research sector. We are not only interested in providing data, but accurate and precise data that yields actionable results.
Prime Global Insights is the leading market research firm that offers qualitative and quantitative market research to diverse sectors in Africa. In a bid to understand Africa, we offer our clients in depth insights ranging from government, health, agriculture, consumer satisfaction and public opinion.
Our team of experts are able to achieve this using fast paced market research delivery services into relevant markets that cut across different sectors. Using smart techniques that enables us get speedy results, we are indeed changing the narrative of market research in Sub-Saharan Africa.
Why Prime Global Insight
Our experiences in working with other research agencies, multinationals, government parastatals nongovernmental organizations and other notable brands speaks volumes. We implement projects that provides useful data on market entry, resource management, living conditions, customer/business satisfaction, impact assessment for NGOs and development agencies, opinion surveys.
Prime Global Insights takes advantage of the mobile penetration in the African market, hence our use of mobile based research and data analysis. With our expertise in the use of mobile phones in research, we are able to connect our clients with their targeted audience. We meet the needs of the markets cut across sectors like tech, hospitality, agriculture, Fintech, healthcare, Business to Business (B2B), e-commerce.
Brand Tracking
We use our mobile data collection and panel of respondents to track brands across countries, ensuring that brands have first-hand information of their competitors, changes in brand and more.
Concept Testing
We get data on consumers reaction to new products, how new products can be marketed. Brands can reach their target audience by using Prime Global Insights panel of respondents to test new concepts across all market.
Customer Satisfaction
Our concern is to ensure that clients have first-hand information that will assist them in satisfying customers need.
Advertising Testing
We track the effectiveness of advertising and promotional campaigns for new and existing brands. We provide insights on that can assist clients in creating persuasive advert.
Values & Standards
Prime Global Insights maintains the values of quality service, customer satisfaction and integrity. Our clients are our priority and we ensure we collect accurate data that produces actionable results. We ensure we reach the highest standards of research surveys to meet the demands of our clients.
Fast Delivery
We pride in our ability to meet timeline.
Quality Data
We assist clients to collect quality data.
Solution Oriented
Our main aim is to proffer solutions to problems faced by businesses and organizations which help them in decision making.