Providing Qualitative & Quantitative Research That Answer Vital Questions
Let’s take the first step together and help you carryout that survey.
BENEFIT FROM OUR AMAZING SOLUTION
We take priority in carrying out the following Consumer Research
- BRAND TRACKING
- CONCEPT TESTING
- CUSTOMER SATISFACTION
- ADVERTISING TEST
- MARKET TRACKING
- NEW PRODUCT DEVELOPMENT
- EMPLOYEE SATISFACTION SURVEY
- USAGE AND HABIT STUDIES
- PRICING TEST
KEY SECTOR
AUTOMOTIVE RESEARCH
SOCIAL RESEARCH
CONSUMER RESEARCH
COVERAGE
NIGERIA
CAMEROON
GHANA
BENIN REPUBLIC
Brand Tracking
We use our mobile data collection and panel of respondents to track brands across countries, ensuring that brands have first-hand information of their competitors, changes in brand and more.
Concept Testing
We get data on consumers reaction to new products, how new products can be marketed. Brands can reach their target audience by using Prime Global Insights panel of respondents to test new concepts across all market.
Customer Satisfaction
Our concern is to ensure that clients have first-hand information that will assist them in satisfying customers need.
Advertising Testing
We track the effectiveness of advertising and promotional campaigns for new and existing brands. We provide insights on that can assist clients in creating persuasive advert.
Development & Relief
We are committed to being in the forefront of relief and development. This could be disaster response that literally saves lives, the patient but difficult rebuilding of devastated communities or creating dignity in people through skills training and small business ventures.
Agriculture
Prime Global Insights mobile survey methodology allows organizations to collect data ranging from pricing, preference and marketing operations. The data collected will help organizations to assess monitor and plan on how to carry out their humanitarian activities and also make right decisions on food and agricultural need of a population.
Health
The use of SMS and live voice calls is efficient in getting actionable insights in cases related to health and relief. These data help government, health institutions and non-governmental organizations to understand and respond to global health issues and develop ways of strengthening health systems. Data collected through mobile phone is effective in emergency assessment as Prime Global insights effectively collected data using its panel of interviewers during the COVID 19 pandemic
Humanitarian Aid
During emergency situations like natural disasters, pandemic outbreaks, organizations seek accurate data to be able to respond to the situations. This is why Prime Global Insights deploy SMS surveys in emergency areas to collect first hand data on pressing health, food and shelter needs. The data collected during the COVID 19 pandemic was used in the proper planning and distribution of palliatives.
Education & Employment
In meeting education needs of target population, Prime Global Insights collects accurate data on statistical facts and figures of educated and employed population, educational needs of a target population, inclusion for PWDs and more that is useful to governments and other education-based organizations. This will in turn improve the decisions of our clients in solving issues related to education and employment.
Monitoring, Evaluation & Learning
Donor organizations and government are always interested in tracking the results and outcome of their projects, hence the need for proper monitoring and evaluation. Using our mobile survey methodology, we are able to provide these organizations with reliable and accurate data in a short time. This, will resultantly help the organization in communicating effectively the impacts of their projects.
Meet Our Team
We listen, we discuss, we advise and develop. We love to learn and use the latest technologies.
FAUSTINA EKE
RESEARCH EXECUTIVE
ONWUKA HENRY CHUKWUEBUKA
TEAM LEAD
Our Approach & Methodology
As a fast-rising market research firm in Africa, Prime Global Insights leverage on the use of mobile phones for research in emerging markets. Prime Global Insights assist clients by guiding them through the research process and providing actionable insights across multiple sectors.
With our large network of partners and CATI panel across Africa, Prime Global Insights have been able to effectively reach out to millions of mobile phone users.
SMS Survey
Internet penetration in Africa remains a major problem in hard-to-reach areas. Our major approach is the use of Short Message Service (SMS) which is accessible to all. Even the remotest areas in Africa can be reached as far as they have a mobile phone. This makes our approach very simple and reliable. We partner with relevant telecommunication and mobile network providers in ensuring hitch free SMS Surveys.
Face to Face interview
This is another vital approach at Prime Global Insights. Our trained enumerators are able to reach respondents anywhere. These trained enumerators possess the needed experience in dealing with diverse group of respondents from different cultural backgrounds, ethnicity, sexual orientation and religious beliefs. We have used the CAPI mobile application in responding promptly to urgent situations in Africa like disease outbreaks, natural disasters, market disruption and inflation.
Voice Call Survey
Prime Global Insights carry out live call interactions through voice calls by our survey enumerators. Our Computer Assisted Telephone Interviewing (CATI) mobile application enables us to have access to even illiterate persons in any region. We pride on our reputation and ability to reach lots of respondents with our 70 CATI work stations in our corporate office in Nigeria, Nigeria. We also have temporary CATI stations in other Africa countries. Our CATI application contains features like remote progress tracking which tracks the level of progress made and it also allows for offline services.
Online Data Collection
Prime Global Insights sends mobile web surveys to respondents through text messages containing a link to a survey. This mode does not necessarily require a smartphone. A simple phone that allows data connection can be used for online data collection.
Values & Standards
Prime Global Insights maintains the values of quality service, customer satisfaction and integrity. Our clients are our priority and we ensure we collect accurate data that assist clients in decision making. We meet clients demand by reaching the highest standards of research surveys.
Fast Delivery
We pride in our ability to meet timeline.
Quality Data
We assist clients to collect quality data.
Solution Oriented
Our main aim is to proffer solutions to problems faced by businesses and organizations which help them in decision making.
Visit Us
Plot 713, 1(S) 2 Road FHA, New Site Estate, Lugbe Abuja.
Open Hours
8.00am – 6.00pm
Give Us a Call
+2348167262999